When June approaches, Maranhão transforms. The streets fill with colorful flags, the sound of drums echoes through the air, and traditional flavors take over the tables. It’s São João time — the most eagerly awaited celebration of the year for the people of Maranhão. And in Atins, this moment gains a special touch: it’s São João with soul, rhythm, and charm.

The origin of the June festivals in Brazil
The June festivals arrived in Brazil with Portuguese colonizers, linked to Catholic celebrations in honor of three saints: Saint Anthony, Saint John, and Saint Peter. In the Northeast, these traditions blended with African and Indigenous cultures, giving rise to unique customs — with Maranhão standing out as one of the richest cultural expressions in the country.

Bumba Meu Boi: the heart of Maranhão’s São João

Among all cultural manifestations, Bumba Meu Boi is the soul of São João in Maranhão. Combining theater, music, dance, and spirituality, this celebration tells the story of the enchanted ox in various versions, representing elements of Indigenous, African, and European cultures.

In 2019, Bumba Meu Boi was recognized as Intangible Cultural Heritage of Humanity by UNESCO — a milestone that honors the strength and beauty of this tradition.

Tambor de Crioula and other cultural expressions

Another iconic symbol of São João in Maranhão is the Tambor de Crioula, a vibrant circular dance marked by drums, chanting, and the unique sway of the dancers. These expressions take place in popular festivities across the state — community spaces where people dance, pray, and celebrate together.

São João with charm: a unique experience in the Lençóis Maranhenses
In Atins, a seaside village in the heart of Lençóis Maranhenses National Park, São João is lived in an even more special way. Far from the bustle of the big cities, you’ll find here the ideal setting to connect with local culture, lush nature, and the enchanting simplicity of village life.

During the month of June, visitors can:

• Watch cultural performances in nearby communities
• Taste local dishes like arroz de cuxá, shrimp pie, and sweet corn pudding
• Stay in cozy chalés, in direct contact with nature
• Enjoy sunny days of sea and dunes, and festive nights of music and tradition

Celebrate São João with Charme Atins Group
Charme Atins Group invites you to experience the best of Maranhão with your feet in the sand and your heart full of joy. Our inns offer the perfect comfort and hospitality for those seeking an authentic São João — full of charm, flavor, and cultural connection.

Discover Atins during São João!
Come celebrate Maranhão’s culture in one of the most magical places in the Lençóis Maranhenses.